There needs to be a better way to stitch datasets togetherThe SynC algorithm is a game-changer in stitching diverse datasets for a Synthetic Society.1d ago1d ago
The challenges of media planning in 2025 (with solutions)Media planners are facing more than ever. Learn how marketing mix models can simplify campaigns and choose the most effective channel.1d ago1d ago
How to get the most out of multichannel marketingExplore strategies for maximizing ROI through multichannel marketing.1d ago1d ago
A Simplified Guide to Market Mix ModelsMarketers constantly juggle decisions about where, when, and who to target with their ads. Luckily, Marketing Mix Models (MMMs) are here…2d ago2d ago
MMM-Based Media PlanningSyndicated, panel-based data is often used to choose media channels for a campaign. This data gives planners useful insights into audience…2d ago2d ago
Travel Data For Tourism MarketingIn the Tourism industry, the purchaser moves to the product, not the other way around. That alone sets this industry apart and creates a…2d ago2d ago
Ultimate Attribution Guide: Marketing Measurement for 2025 and BeyondThere has been a lot, and I mean a LOT, of discussion in the advertising industry over the past 3–4 years about tracking and measurement…3d ago3d ago
11 Next Gen MMM Tools to Try in 2025Marketing Mix Modeling tools (or MMM tools) are essential for key members of advertising teams. CMOs rely on accurate attribution to…Dec 6Dec 6
Measure the Success of Your Black Friday Sales with MMMDid your Black Friday sales pay off? Which channels delivered the best results? If you’re unsure and don’t have a plan to find out, keep…Dec 6Dec 6
Creating Synthetic Populations Using Large Language ModelsAt a recent conference, someone asked me what I do for work. I explained that I’m a data scientist and the founder of a company called…Nov 6Nov 6
