Arima5 Steps to Understand Your Audience Using Consumer Data (With Examples)Running an advertising campaign without knowing your audience is like throwing spaghetti at the wall and hoping it sticks. Without this…Jul 23Jul 23
ArimaQuantifying Success: Measuring Foot Traffic Lift with Arima’s MMMChallenge: Pattison Outdoor Advertising wanted to quantify the impact of their Out-of-Home (OOH) campaigns on client foot traffic.Jul 9Jul 9
ArimaThe Importance of User-Friendly Marketing ToolsUnderstanding the impact of your marketing efforts needs to be simple to interpret, clarity drives effective decision-making, aligning the…Jun 25Jun 25
ArimaWhy choose Arima’s Marketing Mix Model?Are you drowning in marketing data, unsure which platforms are actually driving sales? Imagine a tool that cuts through the noise and…Jun 20Jun 20
Arima6 Non-Media Factors You Might Not Realize Are Impacting Sales (And how MMMs can help)In advertising, understanding what drives sales can be puzzling, because there are many overlapping factors. While businesses focus on…Jun 20Jun 20
ArimaUnderstand the Role of Adstock in Advertising DecisionsOptimizing the purchase path is one of the most challenging tasks for an advertiser. Depending on the industry, your customers could spend…May 2May 2
ArimaThe Evolution of Marketing Mix Modeling: From Slide Rules to Self-Directed InsightsMarketing has always strived to understand the impact of its efforts on sales. But before the age of big data and real-time analytics…Apr 4Apr 4
ArimaStop Guessing, Start Winning: How Arima’s SDMMM Can Revolutionize Your MarketingAre you tired of throwing money at marketing campaigns with little idea of what’s working? We’ve all been there. But what if there was a…Apr 4Apr 4
ArimaHow to collect data from Statistics Canada using PythonA step by step tutorial on Statistics Canada API and python libraryJan 13, 2021Jan 13, 2021
