Independent Agencies Can Shine with MMM UnlimitedEmbracing MMM Unlimited lets small agencies scale their capabilities, boost revenue, and deliver high-impact results.Mar 21Mar 21
Arima Taps Industry Veteran Tom Butler as CRO, USArima, a leading provider of Marketing Mix Modeling solutions, is pleased to announce the appointment of Tom Butler as CRO.Feb 25Feb 25
Coca-Cola uses Synthetic Society to optimize vending machine site selectionDiscover how Coca-Cola used Arima’s Synthetic Society to optimize vending locations, boosting sales and accuracy with data-driven insights.Feb 18Feb 18
11 Next Gen MMM Tools to Try in 2025Discover how to choose the right MMM tool to optimize budgets, measure impact, and drive better marketing decisions.Feb 10Feb 10
InstaPoll: A New Approach to Surveying Using Synthetic Data and Multi-Step Reasoning with LLMsFinding efficient ways to survey the market has always interested many practitioners. Whether you are a brand trying to figure out which…Jan 29Jan 29
How using Synthetic Data increased Statflo’s customer targeting accuracy and sales by 16%Hypertargeting tablet users with maximized model accuracyJan 24Jan 24
The Power of MMM, Even with Limited DataIt’s still entirely possible to create a valuable MMM even with limited data.Jan 22Jan 22
Transforming Site Visitation and Traffic PredictionDiscover how Arima’s Dynamic Huff Model redefines spatial analysis, predicting store visits with precision and modern data insights.Dec 29, 2024Dec 29, 2024
How to Get Next-Level Consumer Insights with Synthetic DataMarketers facing data limits can still gain nationwide consumer insights. How? Through the power of synthetic data.Dec 27, 2024Dec 27, 2024
Transforming Site Visitation Predictions: Dynamic Huff’s Gravity Model with CovariatesDynamic Huff’s Gravity Model with Covariates blends time-sensitive data and individual preferences to offer site visitation predictions.Dec 27, 2024Dec 27, 2024
